As an executive at several of the worlds premier direct response television companies over the last two decades, Cindi Anderson is now a successful independent strategist, writer and creative producer in both the advertising and direct marketing industries. She has selected and positioned products, guided brand development, and written and produced long and short form television commercials for some of the most successful direct marketing campaigns, using her broad, proven range of creative skills.
With a Ph.D. in Mythology and Archetypal Psychology, Anderson has developed new approaches to predicting cultural trends, which have added to her understanding of what motivates people today - the real thrust behind any successful brand and marketing campaign.